Take a new approach to content and communication in sport, with the team the world's best athletes trust
We have worked with some of the biggest names in sport - including Jude Bellingham, Steve Kerr, Martina Navratilova and Michael Johnson - to produce all kinds of content: including first-person editorial; best-selling books; agenda-setting news stories and viral social moments. We can use the same strategies to tell your story to your fans and customers.
Our campaigns have produced global editorial coverage and connected with the biggest brands in sports media, including the BBC, ESPN and The Athletic. Our network is founded on our reputation for editorially relevant, ready-to-go content. We can use it to get your story to your people.
BackPage helped us find our voice - working with them has changed the way we look at editorial Iain Clark, head of editorial and news, Laureus
The Laureus World Sports Awards is the biggest show on the sporting calendar. Since 2020, we have worked with Laureus to shape their editorial content and PR in the build-up to this unique event.
What makes Laureus special is their access to the greatest athletes in the world - from Jude Bellingham to Simone Biles. We have used that access to produce world-class content: first-person pieces that find the voice of athlete; magical moments that light up social media; news stories that set the agenda.
In 2023, our campaign for the autobiography of the Ballon d’Or winning footballer, Andriy Shevchenko had two objectives: we wanted to tell the football story of one of the greatest players of his generation; but as the war in Ukraine continued, Andriy had also become a global voice for the embattled government of his country.
The incredible elements of his sporting career were covered in high-value editorial placements that we secured in the flagship ‘Insight’ section of the BBC website; The Daily Mail and The Athletic, whose tactics expert, Michael Cox, sat down with Andriy to discuss his greatest goals.
However, the centrepiece of the campaign was an emotional 90-minute interview with Gary Lineker on his podcast The Rest is Football, that told the entire story and went out to the biggest audience of football fans in the UK
We executed a ground-breaking publicity campaign for a book we believed every football fan should read.
We placed extracts in every UK national newspaper on the day of publication, and online Pirlo’s story went around the world. On social, we teased the book with weekly content drops for months ahead of its release–#PirloThursday became a social phenomenon and led to the first print run being sold out ahead of publication.