The Laureus World Sports Awards is the biggest show on the sporting calendar. Since 2020, we have worked with Laureus to shape their editorial content in the build-up to this unique event.
What makes Laureus unique is their access to the greatest athletes in the world - from Leo Messi to Jessica Ennis-Hill. We wanted to use that access to produce world-class first-person content.
This strategy relies on engaging interviews that find new ways to tell the stories of sportsmen and women who share Laureus' vision of how sport can change the world.
"BackPage helped us find our voice - working with them has changed the way we look at editorial and helped increase our reach to a global audience."
Iain Clark, head of editorial and news, Laureus
