Creative development, production and monetisation

Our shows have had 30 million listens, been nominated for industry awards and attracted commericial partnerships from international brands. 

In 2015, at the start of the podcast boom, we developed and launched The Big Interview with Graham Hunter, which quickly became the biggest football interview show in the UK.

We've produced everything from commissioned, documentary-style specials for Spotify to Between the Lines, a show about great sportswriting aimed at a very particular niche within our industry.

Case Study

The Big Interview with Graham Hunter

The Big Interview gave footballers a new way to tell their stories – serious football conversations where the athlete had time and space to show their true personality, far away from the soundbites and clickbait of their usual media interactions.

Across eight seasons, the show has had over 25 million listens and over 120 guests, including Jurgen Klopp, Gary Neville, Virgil Van Dijk, Emi Martinez and, in this clip, Adam Lallana.

As part of the show's development, we struck a four-year exclusive partnership with Bet365. This involved branded content - in the form of sponsor questions baked into the show - a host read and branded social clips.