The athletes we have worked with include Lionel Messi, Andrea Pirlo, Monica Seles, Michael Johnson and Lennox Lewis.
We find their voices and tell their stories across autobiographies, op-eds and social posts.
When it's time to tell your story, you need a team who understand every step of the journey.
Sales: 100,000
I Think Therefore I Play was an industry-changing success and a No.1 Amazon bestseller. The memoir of a player who had never represented a British club outsold every other footballer’s autobiography published that year and established the cult of Andrea Pirlo. The ingredients for the perfect sports autobiography are all here: an iconic cover; a great blend of insider storytelling with character and humour; and finally, an authentic and unique voice that comes from world-class ghostwriting and expert editing.
With Pirlo, it all feels new and fresh, as if you are being introduced to a new character Gabriele Marcotti
Pirlo’s book is the most eloquent, funny footballer’s memoir in years Sam Wallace, The Telegraph
Footballing autobiographies are not generally at the forefront of literary output, but this one is a superb read, full of brilliant observations Jim White
We placed extracts in every UK national newspaper on the day of publication, and online Pirlo’s story went around the world. On social, we teased the book with weekly content drops for months ahead of its release – #PirloThursday became a social phenomenon and led to the first print run being sold out ahead of publication.
We work with the Laureus World Sports Awards on their key interviews. In April 2023, they sent us to San Francisco to speak to Steve Kerr, former NBA champion and now the head coach of the Golden State Warriors. The brief was clear: an interview that focused on Kerr’s activism on the issue of gun safety in the United States.
With the NBA Playoffs looming, Coach Kerr’s time was limited - preparation was key to make the most of the opportunity we had.
The result was an engaging, emotional interview, which we then developed into a first-person piece which was approved by Coach Kerr. This appeared initially on Laureus’s own channels, and was then picked up by global media.