We spent the first six weeks of 2017 planning out the rest of the year and the first half of 2018. We got our production schedule locked down and it looked like being a packed 12-18 months. One day during this six-week period, my phone rang. It was David Friel, a friend and football writer for the Scottish Sun. He had started writing an ebook on Celtic’s 2016/17 campaign, which was shaping up to be trophy laden under new manager Brendan Rodgers.
I said I would help him out as much as possible, but that our schedule was already crammed. It seemed a shame that we couldn’t formalise the arrangement beyond that, but we are a small company with limited resources. As the early months of 2017 passed, two things happened.
Firstly, David starting sending me chapters of his ebook. It was good. Really good. David has fantastic contacts at the club – having worked for Celtic’s in-house media for four years – and had been on their European trips this season, while also covering the majority of their domestic games. Secondly, Celtic’s season was shaping up to be good. Really good.
So, we were presented with an excellent writer who had an insider’s take on the most successful season in Scottish football history. It was time to rip up that production schedule and commit to publishing a paperback. When they finished the season unbeaten in all three domestic competitions, we wanted to get it out quickly. I’m writing this on June 9. The book will be published on June 30.
David started to meticulously document this story from the moment Rodgers was appointed. Over the last six months, we have worked as hard editorially on this book as any we have published. This is no rush job. It is a book we are proud to put alongside Marti Perarnau’s Pep Confidential, Graham Hunter’s Barca, Pirlo’s I Think Therefore I Play, Sean Fallon: Celtic’s Iron Man, and the rest of our backlist.
If you’d like to pre-order the book, here’s our direct sales link. If you read my Secret Diary blog on the economics of publishing you will understand how important direct sales are to small, independent publishers like us. And if you order it through us, you’ll even get it before everyone else.